Big Dream & Vision

Our dream is to grow Sammy Rabbit into a global source and force for good by making it easy for anyone to educate and encourage children, families, and communities to dream big and develop great habits, starting with money habits.

Our aim and objective are to develop generations of children who possess and practice great habits, who become self sufficient, are capable of making their big dreams come true and support others in doing the same!

As demonstrated by our track record and the video above, we’ve gained a wealth of knowledge and expertise over the last 25 years through hands-on, 'in the trenches' experience designing and delivering financial education programs worldwide. With the support of like-minded individuals and enterprises, we are positioned not only to bring our big dream, vision, and mission to life, but also to share valuable insights with children, families, and communities.

Mission

Sammy's mission is to inspire the dreams and build the money habits of 100,000 children in 2024 - 2025.

You can help Team Sammy reach and exceed this goal in several ways. First, enroll a child in Sammy's Money School today with a free or low cost premium membership.

Second, share our mission and encourage others to take advantage of the resources and education we offer.

Third, collaborate with Team Sammy on one or more financial literacy education strategies. Explore our menu of financial education project ideas, OR suggest one of your own!

The Why

Understanding how to acquire and manage money is vital to leading a successful, secure, and healthy life. Starting the process early is essential.

The problem: kids’ money habits and attitudes form much earlier than many people realize. In fact, Cambridge University research indicates that adult money habits are set by age 7!

Studies reflect a lack of financial literacy has become a worldwide epidemic. The wrong financial habits debilitate kids dreams and futures. The right financial habits empower them.

Dreams give us purpose and aim. Dreams have the power to drive our actions, form our habits, and shape our behavior.

I know that is what happened for me. Thus, I know it is possible for others with the right habits, education and encouragement.

I grew up in what I now lovingly refer to as "upper" poverty. I had no idea at the time. I knew I did not have everything I wanted, but it seemed I had everything I needed, such as:

---A truckload of "old school" love and discipline from mom, dad, grandma, aunts, uncles, neighbors, teachers, and youth leaders.

---Food (If I could beat my brothers and sister to it :-).

---We had a place to sleep. We lived in a two bedroom, 1 bath, 1 phone, that somehow fit all 7 of us in it, including grandma.

---And, I had my brother's "hand me down" clothes.

We didn’t have a dime to spare—at least, that’s what my dad always said. I knew it was true because whenever I asked him for a dime to buy a soda, he’d say no. It became even more real when I went to college and discovered that our family had been hovering around the poverty line, along with many other things I learned

Dad would also say, you can have anything you want, if, you are willing to work for it. Are you willing to work for it? Wow! That was genius. I realize that now, with persepctive and experience. The message was life-transforming. I had no idea at the time. I just knew I wasn't getting a soda.

That type of knowledge, my parents referred to as "common sense," is one of the primary factors why I made a habit of saving and investing beginning at 21.

In my mid 30s, when I decided to change careers and give financial services a try, I discovered my parents knoweldge and advice wasn't that common. Many adults repeatedly shared with me their despair and regret for not learning and starting to save and invest earlier in their lives.

That is when I more fully realized how lucky I was to receive the guidance and instruction I did very early in life.

It was an "AHA" moment for me and when my "why" and life's purpose were revealed to me - to guide children and families into the habits of saving, investing, spending smart and giving wisely.

That is when Sammy Rabbit and the mission were born.

The Challenge and Solution

Teaching and talking to kids about money and habits aren’t easy. That is especially true at early ages. Parents struggle with it. Teachers don’t feel qualified to do it. Many financial service professionals have conflicted interests or struggle engaging kids. Yet that is exactly when the education process needs to begin. It is the point of greatest influence and impact in both the learning, habit, and attitude formation cycles. Sammy Rabbit solves the challenge by making an abundance of fun and easy to use strategic resources and experiences available and accessible to all.