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Meet Sam X Renick

Sam X Renick is the driving force behind Sammy Rabbit and the Money School. He is an award-winning author, financial educator, and entrepreneur. Sam has been dedicated to empowering kids’ dreams and improving early age, youth, and family financial literacy since 2001. He is a pioneer in the field and renowned for his "Sammyriffic" enthusiasm. Renick's innovative programs, which incorporate elements such as music, dream big journaling, games, and more have been embraced by enterprises and individuals worldwide, including prestigious organizations like the Department of Defense, United Way, University of Texas at Tyler, Girl Scouts of America, Wisconsin Bankers Association, Citi, banks, credit unions, and schools. 

His first hand field experience is astounding. He has read, sang off key, and led interactive financial education experiences with over a quarter million children. His first-of-a-kind "head, heart, and hug" approach to financial literacy educates and inspires kids and adults to establish great money and reading habits.

Sam believes:

► Education, including financial education, is a process that must START EARLY.

► Kids are capable and their minds are like sponges. They are learning machines.

► Saving money and reading are great habits that transform lives.

► Dreaming and doing big one step at a time has the power to inspire positive behavior.

► Making early age financial literacy available to all who want it through FREE Sammy Rabbit Money School Membership and complimentary author lead virtual financial education experiences.

His valuable insights have been prominently featured in the media from notable publications like the New York Times, Washington Post, NPR, Kiplinger, Forbes, KNX and more.

Renick has earned numerous honors throughout his 20+ year career for his innovative strategies and sustained success including the New Jersey Coalition for Financial Education’s Muriel F. Siebert Lifetime Achievement Award, the National Financial Educators Council Educator of the Year Award, the California Jump$tart Coalition Leaders in Financial Literacy Award, and induction onto Loyola Marymount University Alumni Wall of Honor!


For nearly two decades, Sam has delivered his innovative and infectious brand of financial education to more than a quarter million children in 8 countries and 40 states. It has garnered multiple honors for himself and others, including:


  • 2016 National Financial Educators Council Financial Educator of the Year

  • 2015 NJ Coalition for Financial Education Lifetime Achievement Award

  • 2011 & 2008 Excellence in Financial Literacy Education Program & Book of Year

  • 2007 California Jump$tart Coalition Leaders in Personal Financial Literacy Award

Recognition for Others:

  • NEAFCS Dean Felker Financial Mgmt. Award | Megan O'Neill, University of Maryland

  • National Gold Medal: Ready, Set, Read Project | Texas FCCLA

  • Desjardins Financial Education Awards | Northwest FCU, DuPont Community CU