Sammy Rabbit
Sammy Rabbit—A unique “head, heart, and habit” solution to financial literacy and positive lifelong habits!
When it comes to personal finance, there’s no question that critical thinking and math matter. But so do habits, attitudes, and emotions. That’s one of the many unique advantages Sammy Rabbit brings as a financial education platform: Sammy connects with kids, families, and educators on multiple levels—through the head, the heart, and lasting habits.
Everyone who meets Sammy—whether through a storybook, song, or live appearance—immediately senses he’s more than just a fictional character. He’s a friend. He’s warm, smart, trustworthy, and inviting. He genuinely wants you to succeed.
Sammy believes deeply that the right habits—especially money habits—can make a meaningful, lifelong difference in a child’s life.
These qualities make it easy for anyone, anywhere, to start conversations and create meaningful experiences that teach kids about money. That’s Sammy’s magic—his superpower—and it’s what makes him such an effective solution to a complex challenge.
Sammy’s strategic “Head-Heart-Habit” framework is unlike any other. It has been developed over 20 years of hands-on experience working with children, parents, educators, and community leaders in classrooms, youth clubs, and events around the world.
This video captures Sammy’s magic and the infectious Sammyriffic spirit that drives everything we do. We invite you to take a look—and join the movement to raise financially literate, confident, and capable kids!
Sammy Believes
Sammy believes:
In the importance of equipping parents, teachers, and community leaders with simple yet effective instructions and strategies that actively engage and educate children on valuable financial habits and skills. By providing such resources, children can develop the money habits and skills they need to create the futures they want.
Between birth and age eight is the place to start "consciously" teaching kids about money. He thinks it is the most crucial and influential point in the development and education process. That is when parents want to take charge of shaping children's money habits, attitudes and feelings. Because, regardless of whether parents consciously take charge of the process, kids are going to learn about money during this time period. Their money habits, attitudes and feelings are going to be shaped. It is unavoidable. It is only a question of who is going to be the primary "conscious" influencer of those traits.
The good news with Sammy Rabbit is the process can be fun and rewarding for everyone.
In the "you can do it, let's get to it" spirit.
Great habits give all kids a better and brighter future!
Sammy's Priorities
Sammy Rabbit and his resources, programs and awareness campaigns prioritize:
"habit formation"
starting kids financial education when they are young, between the ages of 3 and 8
using a multi-sensory methodology to teaching that includes stories, songs, activities, games, contests, etc.
encouraging and teaching kids to dream and do big one step at a time
developing wealth, security and responsible giving mindsets, attitudes, feelings, thinking and language.
building multiple strategic life-skills simultaneously such as reading, writing, listening, goal setting and planning skills.
Let's Get To It!
So, let's do it. Let's get to it. Let's invest the time, effort and energy into getting kids financially literate so they systematically, step by step, become better prepared and positioned to create a brighter future for all and so they become more capable of turning their dreams into reality!