Do Good and Do Well!
Research consistently shows that today’s parents, teachers, nonprofit leaders and the young people they influence are loyal to brands that live their values, lead with purpose, and give back to their communities.
These audiences don’t just buy products; they believe in missions. They want to consume and engage with brands that share their hopes for the present and future. They want brands that just don't talk the talk but truly walk the walk.
Here are five proven brand characteristics that drive repeat sales and build lasting loyalty, trust, and goodwill.
1️⃣ Stand for More Than Profits — Show Authentic Social Responsibility
Consumers expect brands to act on issues that matter.
The 2023 Edelman Trust Barometer found that 63% of people buy or advocate for brands based on shared beliefs and values. Belief-driven buying is now the norm — and authenticity is the key.
People reward companies that don’t just talk about purpose but live it through action, transparency, and measurable impact.
“Doing good isn’t a marketing expense — it’s a trust investment.”
Source: Edelman Trust Barometer 2023
2️⃣ Invest in Education, Families & Community Well-Being
Brands that strengthen the social fabric earn deeper loyalty.
Supporting schools, family programs, and youth development shows long-term commitment to community success.
A Nielsen CSR Survey found that 67% of consumers prefer to buy from companies that give back locally, and Scholastic’s Teacher & Parent Report confirms that educators actively favor partners who help advance literacy and learning.
When you invest in education and families, you’re not just doing good — you’re building goodwill that lasts.
Sources:
Nielsen Global Survey on CSR
Scholastic Teacher & Principal Report 2022
3️⃣ Create Meaningful, Values-Aligned Content That Educates & Empowers
Purpose-driven storytelling and educational content build emotional connection and trust far better than promotional messages alone.
According to Deloitte’s Global Marketing Trends Report, brands that create content with clear purpose see stronger loyalty, higher engagement, and longer-term customer relationships.
Educational content — stories, songs, videos, classroom activities — isn’t fluff; it’s brand equity. It positions your organization as a trusted ally in helping families and schools thrive.
Sources:
Deloitte Global Marketing Trends 2023
4️⃣ Model Positive Values & Take Visible Action for Children’s Future
Words inspire, but actions define your brand.
Parents, educators, and youth notice companies that walk their talk — especially on issues impacting kids, education, equality, and opportunity.
The Accenture Strategy “From Me to We” report found that brands with a clear, actionable social mission grow up to five times faster than those without one.
Your commitment to doing good for children today becomes your competitive advantage tomorrow.
Source: Accenture Strategy – From Me to We
5️⃣ Deliver Experiences That Make “Doing Good” Easy, Engaging & Participatory
The most successful purpose-driven brands don’t just tell their story — they invite people to join it.
According to the Cone / Porter Novelli Purpose Study, 78% of consumers want brands to make it easier to take part in doing good.
Whether it’s reading with kids, supporting schools, or sharing family activities, interactive experiences create emotional ownership — and loyalty that lasts.
Sources:
Cone / Porter Novelli Purpose Premium Study 2022
Edelman Earned Brand Report
The Takeaway
The future belongs to brands that blend purpose with participation.
When you stand for something meaningful, like empowering kids through education, you don’t just win hearts; you earn advocates for life.
Join Us in 2026
We’re inviting brands, businesses, and community leaders to bring unique Sammy Rabbit content and experiences to their audiences — stories, songs, activities, and lessons that teach kids to dream big, build great money habits and develop essential life skills.
Partnering with Sammy means turning purpose into participation. It means being the change that builds a better today and tomorrow for all. It means bringing your brand into the heads, hearts, and homes of the children, families, and communities you serve.
Let's talk today about the exciting partnering opportunities for 2026!
Email: contact@sammyrabbit.com