Great money habits give all kids a better and brighter future!

Sammy Rabbit

The Why

Financial literacy is a worldwide epidemic. It starts early and debilitates kids dreams and futures. Did you know research from Cambridge University indicates adult money habits and atttitudes are set by age seven?

Kids with Dream Big activities

The Challenge

Talking to and teaching kids about money isn’t easy, especially at an early age – the point of greatest impact in the learning cycle. Parents struggle with it. Teachers don’t feel qualified to do it. Many financial service professionals have conflicted interests or struggle engaging kids.

Kid with Dream Big saving frame

About Sammy

Sammy makes it easy for anyone to talk to and teach kids about money. That is HIS MAGIC and SUPERPOWER. Sammy is a friend everyone loves. He is warm, smart and trustworthy. He embodies the ‘you can do it’ spirit. He believes great money habits make a difference. He also believes it is important to dream and do big, one step at a time!

Sammy Rabbit

Meet Sam X Renick

Sam X Renick is the driving force behind Sammy Rabbit, the Dream Big Read and the Dream Big Club. Sam is dedicated to empowering kids' dreams and improving children’s financial literacy through the development of great habits and strategic life skills. Sam has read and sung off key with over a quarter million children around the world, encouraging them to get in the habits of saving money and reading! He writes on the subject, is quoted frequently in the media and has won numerous honors throughout his 15+ year career for his innovative strategies including the New Jersey Coalition for Financial Education's Muriel F. Siebert Lifetime Achievement Award!

Sam X Renick accepts award