Learn about Sammy Rabbit's Dream Big Education Initiative.
Review the resources!
Sammy's Dream Big Education Initiative is a comprehensive strategy to teach kids at an early age to dream big and develop great money habits. It connects online, mobile, live experiences, do-it-yourself experiences, products and services with target audiences through 5 memorable signature initiatives!
9 Products in one! A fresh, innovative, strategic financial literacy program and more.
Do it yourself!
We will show you how. Sammy Rabbit resources and training make it easy for anyone to talk to and teach kids at an early age about great money habits!
Sample Lesson Plan
The Dream Big Club is in development. It currently consists of a 12 Module Song & Activity Financial Education Program. See Titles and Lessons for All 12 Songs. Experience two of the songs and a few sample activities below! The program is ready for PILOT TESTING! Contact us for details.
Live Author and Character Appearances. Schedule a Tour Stop Now!
Local community volunteers and organizations, including high schools and colleges, go to classrooms and youth clubs, read to kids, share their big dream and ask kids what is your big dream? Kids document their dreams on Dream Big Templates and Journals!
Sammy is a smart and trusted friend families love to learn with. He makes it easy and efficient for anyone to talk to and teach kids at an early age about great money habits and to dream and do big one step at a time!
Mission one of Sammy's Dream Big Education Initiative
“You have got to remember what Sammy the Rabbit told us. Every time you get a dollar, you are going to save ten cents! And you know why? Because you are going to put it into a piggy than put it into a college savings account!”
- Norma Edith Garcia, Executive Director, El Monte Promise Foundation
"It’s not how much money you save. It’s that every day you put that dollar or fifty cents you save in that little jar that eventually gets deposited, is an affirmation…"
Jeff Seymour, Board Member, El Monte Promise Foundation
“Sam has spent the last decade reaching out to large groups of young children promoting the habit of learning to save. The message resonates with young people who learn that “Out of every dollar, save a dime” is more than a catchy slogan. It’s the start of a habit that sets the stage for a lifetime of financial stability. Please check out the Dream Big Day website to see how Sam’s initiatives impact the universe of young children, particularly military families currently the focus of Michelle Obama and Dr. Jill Biden’s efforts to recognize and support military members and their families… Thank you!”
Jim Delaney, Retired Air Force Colonel and COO, Air Force Aid Society
“Kindergartners aren’t too young to start saving. Even with them being 5 they really get it. They understand saving is a habit – putting it away for another day to reach a goal. I think because of Sammy Rabbit it clicks.”
Maryland Kindergartner Teacher, Journal of Family and Consumer Sciences, Spring 2010
“I’ve researched countless financial education resources and the It’s a Habit Company (founded by Sam X Renick, creator of Sammy Rabbit and Dream Big Day Experience) is the most exceptional. All content is extremely engaging, fun, and purposeful. Dream Big Day is easy to execute anywhere, by anyone with an interest in teaching children good money and reading habits. I can say from experience it’s very rewarding for both the students and educator. The instructions and activities are straightforward and are simple to adjust or customize to best fit any group of young children.”
Leslie Girone, Financial Educator, Money$mart 101
“The impact from Sammy Rabbit’s Dream Big Day Experience was immediate. The focus on planning for the future fits our college and career focus but added the element of financial literacy. Students confidence in talking and thinking about their big dreams was evident in their DREAM BIG displays. Several parents reported children continued the conversation at home.”
- Christine Heinrichs, Principal, Walnut Elementary School, Baldwin Park, CA
“Talk about a hard sell. Trying to persuade a group of 7-year-old children that saving money is fun ranks right up there with trying to make them believe that peas are a dessert food. Anyone who’s ever had that problem should invite Sam Renick for dinner. Renick can whip a gym full of elementary-school kids into a frenzy of enthusiasm for saving money minutes after bounding into the room.”
- Janet Bodnar, Kiplinger, Editor
“…this as one of the great financial education programs for kids. (My) five-year-old loves this site and the related books and CDs. The It’s A Habit Company, whose tagline is “Changing children’s lives one dime at a time,” teaches financial literacy and other life skills and habits to children in an entertaining way. After listening to Sammy, the rabbit with great habits, (my) daughter adopted a totally different attitude about money and became more of a saver, practically overnight.”
- Gerri Detweiler, Credit.com Director of Consumer Education
2016 - Global Presence Ambassador - Passionate Life Skills Pioneer
2016 - National Financial Educators Council Instructor of the Year
2015 - New Jersey Coalition for Financial Education Lifetime Acheivement Award
2010 – Institute for Financial Literacy, Education Program of the Year
2009 – LMU Entrepreneurs Wall of Honor
2008 – Institute for Financial Literacy, Book of the Year – It’s a Habit, Sammy Rabbit!
2007 – California Jump$tart Coalition, 2007 (Fall), Leader in Personal Financial Literacy
2004 – Richard Myles Johnson Foundation, 2004 Beacon Award Finalist, Best Practices in Financial Education
2001 – City of Los Angeles, It’s a Habit Savings Day
2012 – CUNA 2012 Diamond Award: Alliant CU, It’s a Habit
2009 – University of Maryland, NEAFCS Dean Don Felker Award
2008 – Texas FCCLA, Teens Gain Gold
2008 – Desjardins, VA, Dupont Community CU
2007 – Desjardins, VA, Northwest FCU