Providing financial education and shaping mindsets on money habits since 2001.

Making friends, sharing lessons, empowering lives and dreams through the lovable Sammy Rabbit

Delivering knowledge and joy through songs, stories, activities, and more!

Sammy Spotlight

Sammy Rabbit's Vision

Dream Big Initiatives

Sammy's Dream Big Initiatives provide an array of simple and effective strategies anyone can execute to shape, educate and empower kids dreams, money habits, and life skills!

Reading & Resources


Global Dream Big Day


The Dream Big Club

Meet Sammy

Sammy is a friend everyone loves. He is smart and trustworthy. He embodies the ‘you can do it’ spirit. He believes great money habits make a difference. He believes it is important to dream and do big, one step at a time!

You can do it!

Sammy Rabbit

Sammy’s Mission and Goals

  • Educate and empower 1 million children by the end of 2020


  • Provide Financial Education Reading & Resources to 10,000 schools in 1,000 communities across the globe by end of 2020 starting with The Sammyriffic Set

Sammy’s Record


Let's collaborate. Bring Sammy Rabbit to your home, school, and community!