Learn about Sammy Rabbit's Dream Big Education Initiative.
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Sammy's Dream Big Education Initiative

Sammy's Dream Big Education Initiative is a comprehensive strategy to teach kids at an early age to dream big and develop great money habits. It connects online, mobile, live experiences, do-it-yourself experiences, products and services with target audiences through 5 memorable signature initiatives!

  1. Dream Big Reading and Resources
  2. Global Dream Network: Ambassadors, Mentors, and Trainers
  3. Dream Big Club: Songs, Activities, and More
  4. Dream Big Tour
  5. Global Dream Big Day

Dream Big Reading and Resources: Financial Literacy Kits

Sammy Rabbit's Financial Education Reading and Activity Program New!

9 Products in one! A fresh, innovative, strategic financial literacy program and more.

  • A 32 page storybook kids can read and color
  • An 8 page workbook for the storybook
  • A 16 page coloring book
  • Six songs and six 8 pages activity books
  • A total of 104 pages and templates
  • You get to double co-brand them
  • You receive rights to make unlimited copies forever!
Learn More

Saving is a Great Habit Financial Literacy Kit

Saving is a Great Habit

- Storybook: It's a Habit, Sammy Rabbit!
-Ages 3 and up
- Coloring Book: Saving is a Great Habit

Dream Big Financial Literacy Kit

Dream Big

- Storybook: Sammy's Big Dream
-Ages 6 and up
- Activity Templates: Dream Big

Global Dream Big Network: Ambassadors, Mentors, and Trainers

Do it yourself!
We will show you how. Sammy Rabbit resources and training make it easy for anyone to talk to and teach kids at an early age about great money habits!

Sample Lesson Plan

Dream Big Club: Songs, Activities, and More

The Dream Big Club is in development. It currently consists of a 12 Module Song & Activity Financial Education Program. See Titles and Lessons for All 12 Songs. Experience two of the songs and a few sample activities below! The program is ready for PILOT TESTING! Contact us for details.

Get in the Habit


Pop style song emphasizes the habit of saving

Lessons and Key Ideas

  • Get in the habit of saving
  • Your money will grow if you make saving a habit
  • You can do it, now get to it
  • Goal setting



Gospel style song stresses saving makes us strong

Lessons and Key Ideas

  • Saving makes us strong.
  • It prepares and has us ready for emergencies.
  • It prepares and has us ready for big dreams

Dream Big Tour

Live Author and Character Appearances. Schedule a Tour Stop Now!

Global Dream Big Day

Local community volunteers and organizations, including high schools and colleges, go to classrooms and youth clubs, read to kids, share their big dream and ask kids what is your big dream? Kids document their dreams on Dream Big Templates and Journals!

About Sammy

Sammy Save

Sammy is a smart and trusted friend families love to learn with. He makes it easy and efficient for anyone to talk to and teach kids at an early age about great money habits and to dream and do big one step at a time!


Mission one of Sammy's Dream Big Education Initiative

  • Provide 10,000 classrooms/youth clubs and 1 million children around the globe with Sammy Rabbit's NEW Dream Big Financial Education Reading and Activity Program by 2020!
  • We estimate 1 school/youth club will serve as many 300 children
  • Can Sammy do it? Our strategy. Collaborate with Sammyriffic people and partners!

Track Record

El Monte Promise Foundation 529 Scholars Save for College Launch

Sammy Reading

“You have got to remember what Sammy the Rabbit told us. Every time you get a dollar, you are going to save ten cents! And you know why? Because you are going to put it into a piggy than put it into a college savings account!”
- Norma Edith Garcia, Executive Director, El Monte Promise Foundation


"It’s not how much money you save. It’s that every day you put that dollar or fifty cents you save in that little jar that eventually gets deposited, is an affirmation…"
Jeff Seymour, Board Member, El Monte Promise Foundation

Armed Forces Network

Air Force Aid Society – Sollars Elementary School, Japan | Worldwide D.O.D. Financial Readiness Challenge Tour Features Sammy Rabbit

“Sam has spent the last decade reaching out to large groups of young children promoting the habit of learning to save. The message resonates with young people who learn that “Out of every dollar, save a dime” is more than a catchy slogan. It’s the start of a habit that sets the stage for a lifetime of financial stability. Please check out the Dream Big Day website to see how Sam’s initiatives impact the universe of young children, particularly military families currently the focus of Michelle Obama and Dr. Jill Biden’s efforts to recognize and support military members and their families… Thank you!”
Jim Delaney, Retired Air Force Colonel and COO, Air Force Aid Society

University of Maryland Research Project Independently Proves Sammy’s Effective

Parents and Teachers as Wealth Coaches (see pages 9 and 10) | Educator Teams Up to Teach Finance to Young Children

“Kindergartners aren’t too young to start saving. Even with them being 5 they really get it. They understand saving is a habit – putting it away for another day to reach a goal. I think because of Sammy Rabbit it clicks.”
Maryland Kindergartner Teacher, Journal of Family and Consumer Sciences, Spring 2010


WBOC 16, Maryland | Learning Matters

Philadelphia Financial Educator Proves Dream Big Day Experience can be Replicated by Anyone!

Philadelphia – Money$mart 101 Dream Big Day Reports | Leslie Girone – My Big Dream

“I’ve researched countless financial education resources and the It’s a Habit Company (founded by Sam X Renick, creator of Sammy Rabbit and Dream Big Day Experience) is the most exceptional. All content is extremely engaging, fun, and purposeful. Dream Big Day is easy to execute anywhere, by anyone with an interest in teaching children good money and reading habits. I can say from experience it’s very rewarding for both the students and educator. The instructions and activities are straightforward and are simple to adjust or customize to best fit any group of young children.”
Leslie Girone, Financial Educator, Money$mart 101

Walnut Elementary School, Baldwin Park, CA Dreams Big

Walnut Dream Big Day Experience | One Girl’s Big Dream | Walnut Elementary Blogs

“The impact from Sammy Rabbit’s Dream Big Day Experience was immediate. The focus on planning for the future fits our college and career focus but added the element of financial literacy. Students confidence in talking and thinking about their big dreams was evident in their DREAM BIG displays. Several parents reported children continued the conversation at home.”
- Christine Heinrichs, Principal, Walnut Elementary School, Baldwin Park, CA


Kiplinger | Janet Bodnar

Saving with Sammy Rabbit

“Talk about a hard sell. Trying to persuade a group of 7-year-old children that saving money is fun ranks right up there with trying to make them believe that peas are a dessert food. Anyone who’s ever had that problem should invite Sam Renick for dinner. Renick can whip a gym full of elementary-school kids into a frenzy of enthusiasm for saving money minutes after bounding into the room.”
- Janet Bodnar, Kiplinger, Editor

Gerri Detweiler

Time | ABC News | Credit.com | CUNA.org – See Gerri Detweiler

“…this as one of the great financial education programs for kids. (My) five-year-old loves this site and the related books and CDs. The It’s A Habit Company, whose tagline is “Changing children’s lives one dime at a time,” teaches financial literacy and other life skills and habits to children in an entertaining way. After listening to Sammy, the rabbit with great habits, (my) daughter adopted a totally different attitude about money and became more of a saver, practically overnight.”
- Gerri Detweiler, Credit.com Director of Consumer Education

California Department of Business Oversight (DBO) Teaches Students to Dream Big!

Alana Golden, CA DBO, Director of Education and Oversight: Classroom Presentations – Teach Children to Save Week

Oklahoma State University Student Train to Replicate Dream Big Day Experience in Oklahoma

Centsable Cowboys – Financial Literacy Volunteerism

Teen Sammy Rabbit Reading and Financial Fitness Project Earns National Gold Medal

Investment News: Teens pull rabbit out of a hat

Wisconsin Big Read Features It’s a Habit Sammy Rabbit Earns Recognition from Chicago Federal Reserve Board

Wisconsin Department of Financial Institutions

Kansas Cit Star | Steve Rosen

Savings accounts may be on the way back

Marketplace Money, NPR | Tess Vigeland

A habit of learning about money

Boston Globe | Humberto Cruz

Planning ahead can help keep holiday spending out of the red

Awards Direct to Team Sammy

2016 - Global Presence Ambassador - Passionate Life Skills Pioneer
2016 - National Financial Educators Council Instructor of the Year
2015 - New Jersey Coalition for Financial Education Lifetime Acheivement Award
2010 – Institute for Financial Literacy, Education Program of the Year
2009 – LMU Entrepreneurs Wall of Honor
2008 – Institute for Financial Literacy, Book of the Year – It’s a Habit, Sammy Rabbit!
2007 – California Jump$tart Coalition, 2007 (Fall), Leader in Personal Financial Literacy
2004 – Richard Myles Johnson Foundation, 2004 Beacon Award Finalist, Best Practices in Financial Education
2001 – City of Los Angeles, It’s a Habit Savings Day

Awards Other Organizations Have Received Featuring Sammy Products

2012 – CUNA 2012 Diamond Award: Alliant CU, It’s a Habit
2009 – University of Maryland, NEAFCS Dean Don Felker Award
2008 – Texas FCCLA, Teens Gain Gold
2008 – Desjardins, VA, Dupont Community CU
2007 – Desjardins, VA, Northwest FCU


Global Presence Ambassador

Notable Clients

Air Force Aid Society University of Maryland Texas FCCLA California Teacher's Association