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Great money habits give all kids a better and brighter future!

Sammy Rabbit

Our Vision & Big Dream

Grow Sammy Rabbit into a global source and force for big dreams and great habits, especially money habits. Sammy's vision and objective are to develop generations of children who possess and practice great habits, are self sufficient, and capable of making their big dreams come true!



Sammy has a specific mission for each of his five Dream Big Initiatives. His current focus is on his Dream Big Read and Resource Initiative. The mission is to have 1 million children between the ages of 5 and 8 receive and read his storybook Sammy's Big Dream by the end of 2020.

The storybook invites children to:

  • take the Dream Big Pledge and promise to get in the habit of saving money and reading
  • set a savings goal
  • write about one of their big dreams
  • join the Dream Big Club where they can continue to learn and grow.

Kids hold up Sammy's Big Dream at a Dream Big Read event

The Why

Financial literacy is a worldwide epidemic. The wrong financial habits debilitate kids dreams and futures. The right financial habits empower them. Habits are formed early, including money habits. Did you know research from Cambridge University indicates adult money habits and atttitudes are set by age seven? Understanding how to acquire and manage money is essential to leading a successful life. Dreams give us purpose and aim. Dreams have the power to drive our actions, form our habits, and shape our behavior.

Kids with Dream Big activities

The Challenge

Talking to and teaching kids about money and habits aren't easy, especially at an early age – the point of greatest impact in the learning cycle. Parents struggle with it. Teachers don’t feel qualified to do it. Many financial service professionals have conflicted interests or struggle engaging kids.

Kid with Dream Big saving frame

Meet Sammy

Sammy is a friend everyone loves. He is warm, smart and trustworthy. He believes the right habits make a difference, including money habits. He makes it easy for anyone to talk to and teach kids about money and habits with his head and heart approach to education. That is HIS MAGIC and one of his SUPERPOWERS. It's what makes him an effective solution to a difficult challenge.

He embodies the ‘you can do it’ spirit. Sammy strongly believes it is important to dream and do big, one step at a time! Dreams give us purpose and drive behavior.

Sammy Rabbit

Meet Sam X Renick

Sam X Renick is the driving force behind Sammy Rabbit, the Dream Big Read and the Dream Big Club. Sam is dedicated to empowering kids' dreams and improving children’s financial literacy through the development of great habits and strategic life skills. Sam has read and sung off key with over a quarter million children around the world, encouraging them to get in the habits of saving money and reading! He writes on the subject, is quoted frequently in the media and has won numerous honors throughout his 15+ year career for his innovative strategies including the New Jersey Coalition for Financial Education's Muriel F. Siebert Lifetime Achievement Award!

Sam X Renick accepts award