“Great habits give all kids a better and brighter future!”
Young kid holding up saving frame

Big Dream & Vision

Our aim is to grow Sammy Rabbit into a global source and force for big dreams and great habits, starting with money habits.

Sammy’s vision and objective are to develop generations of children who possess and practice great habits, who become self sufficient, and capable of making their big dreams come true! Check out our record.


Sammy has five Dream Big Initiatives, each has its own specific mission. His current focus is on his Dream Big Read and Resource Initiative. The mission is to have 1 million children between the ages of 5 and 8 receive and read his storybook Sammy’s Big Dream by the end of 2020.

The storybook invites children to:

  • take the Dream Big Pledge and promise to get in the habit of saving money and reading
  • set a savings goal
  • write about one of their big dreams
  • join the Dream Big Club where they can continue to learn and grow.

Girl making a savings jar

The Why

Understanding how to acquire and manage money is vital to leading a successful, secure, and healthy life. Starting the process early is essential.

The problem: kids’ money habits and attitudes form much earlier than many people realize. In fact, Cambridge University research indicates that adult money habits are set by age 7!

Studies reflect a lack of financial literacy has become a worldwide epidemic. The wrong financial habits debilitate kids dreams and futures. The right financial habits empower them.

Dreams give us purpose and aim. Dreams have the power to drive our actions, form our habits, and shape our behavior.

The Challenge

Talking to and teaching kids about money and habits aren’t easy, especially at an early age – the point of greatest impact in the learning cycle. Parents struggle with it. Teachers don’t feel qualified to do it. Many financial service professionals have conflicted interests or struggle engaging kids.

Sammy Rabbit S-A-V-E

Meet Sammy

Sammy is a “head, heart and hug” solution to financial literacy and great life habits!

When it comes to personal finance there is no question critical thinking and math matter. So do attitudes and feelings. And that is one of many unique edges Sammy provides kids and families: he connects with them on many levels.

Sammy is a friend everyone loves. He is warm, smart and trustworthy. He believes the right habits make a difference, including money habits. He makes it easy for anyone to talk to and teach kids about money with his head, heart, and hug approach to education. That is HIS MAGIC and one of his SUPERPOWERS. It’s what makes him an effective solution to a difficult challenge.

Sam X Renick accepts award

Meet Sam X Renick

Sam X Renick is the driving force behind Sammy Rabbit and the Dream Big Club. Sam is dedicated to empowering kids’ dreams and improving children’s financial literacy through the development of great habits and strategic life skills. Sam has read and sung off key with over a quarter million children around the world, encouraging them to get in the habits of saving money and reading! He writes on the subject, is quoted frequently in the media and has won numerous honors throughout his 15+ year career for his innovative strategies including the New Jersey Coalition for Financial Education’s Muriel F. Siebert Lifetime Achievement Award!